Sell more.  Sell faster.  Increase profits!

We ensure our clients grow revenue, profit and shareholder value.  Whether you provide professional services, products or solutuions, whether you are a legal or accounting practice, an IT provider, an ISV, a Telco carrier, in the education sector or selling to government, we will deliver practical and affordable strategic sales and business development consultancy, training and interim management to help you find, win and keep new clients.

Over the past 25 years, around the globe, our team of exceptionally creative and motivational specialists have delivered sales and profits for organizations ranging from one person owner operators and SME's through to Fortune Top 100 corporations.

So, how can we help you?


Practical, pragmatic, interactive, down-to-earth training and development that really works. When your people come back from our training you will see instant improvements in their performance - your people will be one of your key sources of competitive advantage. Find out more



When you want to hire a business development consultant, you need someone you can trust and who has empathy with you and your business - you need IF Associates. Find out more



Senior, international, board level sales, marketing and general management expertise for organizations that either do not need, or cannot afford, a full time employee. Find out more