Ian S. Farmer
President and Managing Director

For over 3 decades, Ian Farmer has been accumulating experience in sales, marketing, training, general management and executive interim roles, up to and including board-level posts and non-executive directorships. His sales and business transformation consultancy, IF Associates Inc., was established in January 1989, following successful sales and management roles in the UK and USA with organizations including Smiths Industries, AES Wordplex and Rank Xerox.

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Equally as comfortable supporting sole traders as he is coaching Fortune 500 executives, Ian has established a world class, blue chip client roster working with organizations such as Adobe, Accenture, BEA Systems, BMC Software, Carolina Internet Ltd, CentACS LLC, Cisco, Capgemini, Financial Times, FT.com, FujiFilm, GfK/NOP, Kongsberg Aerospace and Defense, IBM, Microsoft, Oracle, Orange (France Telecom), Randstad, Sage, T-Mobile, Transaction Network Services and Pitney Bowes Software.

At his seminars and workshops, Ian keeps having the same experience.  Uusally at least one of the participants will come up and say in astonishment, "We didn't know you had such in-depth experience and background in this specific industry sector" "I don't, neccessarily," Ian chuckles, "but I know businessand I know sales."

Ian has a solid track record of turning around under-performing sales teams and individualse can take sales organizations from "good to great" and has developed a reputation for enabling true sales and business transformationsnot simply training and presenting on techniques.  He prides himself on giving his clients skills and tools that they can begin using the next day. His practical, relevant, down-to-earth, common sense approach to sales and business development leaves his clients saying"Ian's stuff just works"!

Robert Nash
Principal Consultant

Rob has over 25 years' commercial experience, nearly half at director level, specializing in sales and marketing in the IT and Finance sectors. 

He is a professionally trained Executive Coach and holds a Psychology degree (Durham University). He is trained in Cognitive Behavioral Coaching, Neuro Linguistic Programming (NLP) and Personality Profiling.   These tools help his clients to enhance the effectiveness of their communication and influencing behavior, both with customers and within their organization.
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Rob has made a career of transforming sales teams into true solution selling professionals both as a manager and now through a blend of consulting, coaching and workshop facilitation.
Rob is interested in results, not theory, so works with senior managers to ensure these skills and philosophies are embedded deep within their teams, are built to last and hence deliver a strong return on investment.
Clients appreciate Rob's dynamic and results driven style he is both challenging and supportive, helping people to get themselves 'unstuck', motivated and moving forward. He enjoys facilitating workshops where clients like his energetic and straightforward approach. They are always challenged to try new ideas, and never leave without concrete actions!
Rob has worked with Capita, HP, Johnson and Johnson, Oracle, Orange as well as many others in the commercial sector, both large and small.

Noel Woodgate
Senior Consultant

He has over 3 decades of experience in sales, marketing and sales leadership with world class, global organizations.  His very successful sales career spans both the Fast Moving Consumer Goods (FMCG) and Business to Business (B2B) markets.  He has held sales roles as diverse as working cold calling, door to door in FMCG and B2B through to senior account management in both commercial and public sectors, where he won many accolades, significant recognition and reaped great rewards for his successes.

With his practical approach and motivating style, Noel moved into sales leadership and management roles early in his career.  Working across multiple market sectors and with full P & L accountability, Noel  successfully led teams developing national programmes and driving improvement in both revenue and customer satisfaction.  

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In North America, Europe, the Middle East and Africa Noel has proven himself to be a no nonsense, innovative manager, leading teams and undertaking project management assignments in customer service and marketing as well as sales.

Noel,  as an independent senior consultant with IF Associates (UK) Ltd, has over 10 years experience running sales, marketing, customer service and communications initiatives with organizations as diverse Xerox, HP, Motorola, Clearswift, Virgin Media, Intellispace, O2 and Alcatel.

Philip Max Kay
Senior Consultant

He began his career selling NEC and ROLM telecommunications systems. As his career progressed Max also held the position of product manager for voice communications products at Wang Laboratories, Inc. and telecommunications consultant at Arthur D. Little.  Max then moved into the  sales training and sales effectiveness consultancy business where, since 1994, he has established himself as a skilled practitioner delivering sales, management and coaching training to blue chip clients, large and small, around the globe.

Max's inspiring and participative style combined with his vast experience, in today's real world of selling, guarantees all his participants get an exceptional learning experience and develop skills and techniques they can use straight away.

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He is the author of the audio program, How to Compete and Win in the Telecommunications Industry, and the book Compete and Win in Telecom Sales.

Max earned a BA in economics from Colby College in Waterville, ME and an MBA in marketing from Boston University. A former lieutenant in the United States Navy, he resides in Beverly Farms, MA, and is an active skier, sailor, scuba diver, and runner, having completed 39 marathons.