Ian S. Farmer
President (USA) and Managing Director (UK)

For over 3 decades, Ian Farmer has been accumulating experience in sales, marketing, training, general management and executive interim roles, up to and including board-level posts and non-executive directorships. His sales and business transformation consultancy, IF Associates Inc., was established in January 1989, following successful sales and management roles in the UK and USA with organizations including Smiths Industries, AES Wordplex and Rank Xerox.
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Equally as comfortable supporting sole traders as he is coaching Fortune 500 executives, Ian has established a world class, blue chip client roster working with organizations such as Adobe, Accenture, BEA Systems, BMC Software, Carolina Internet Ltd, CentACS LLC, Cisco, Capgemini, Financial Times, FT.com, FujiFilm, GfK/NOP, Kongsberg Aerospace and Defense, IBM, Microsoft, Oracle, Orange (France Telecom), Randstad, Sage, T-Mobile, Transaction Network Services and Pitney Bowes Software.

At his seminars and workshops, Ian keeps having the same experience.  Uusally at least one of the participants will come up and say in astonishment, "We didn't know you had such in-depth experience and background in this specific industry sector" "I don't, neccessarily," Ian chuckles, "but I know businessand I know sales."

Ian has a solid track record of turning around under-performing sales teams and individualse can take sales organizations from "good to great" and has developed a reputation for enabling true sales and business transformationsnot simply training and presenting on techniques.  He prides himself on giving his clients skills and tools that they can begin using the next day. His practical, relevant, down-to-earth, common sense approach to sales and business development leaves his clients saying"Ian's stuff just works"!

Robert Nash
Managing Consultant UK

Rob has over 25 years' commercial experience, nearly half at director level, specializing in sales and marketing in the IT and Finance sectors. 

He is a professionally trained Executive Coach and holds a Psychology degree (Durham University). He is trained in Cognitive Behavioral Coaching, Neuro Linguistic Programming (NLP) and Personality Profiling.   These tools help his clients to enhance the effectiveness of their communication and influencing behavior, both with customers and within their organization.
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Rob has made a career of transforming sales teams into true solution selling professionals both as a manager and now through a blend of consulting, coaching and workshop facilitation.
Rob is interested in results, not theory, so works with senior managers to ensure these skills and philosophies are embedded deep within their teams, are built to last and hence deliver a strong return on investment.
Clients appreciate Rob's dynamic and results driven style he is both challenging and supportive, helping people to get themselves 'unstuck', motivated and moving forward. He enjoys facilitating workshops where clients like his energetic and straightforward approach. They are always challenged to try new ideas, and never leave without concrete actions!
Rob has worked with Capita, HP, Johnson and Johnson, Oracle, Orange as well as many others in the commercial sector, both large and small.