Why the best products, services and solutions don't always win the order.

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Get out of your comfort zone

Just when you are expecting the order the competition side swipe you by being politically aligned with the decision makers, unfortunately you were speaking to the wrong people - has this ever happened to you? Time and time again we see sales and business development people doing a great job at presenting their products, services and solutions but sadly they are doing a great job with the wrong people.  They are in their comfort zone - talking with IT and technical people, administrators, ... Read more