Fortune Top 1000 sales leaders will tell you that Power Base Selling was the training that changed their sales career!

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If you sell high value solutions or services, into a political environment, where the competition is relentless, you need a competitive advantage you need Power Base Selling®

Ian Farmer, IF Associates Inc.

Power Base Selling​​​​​​®



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Power Base Selling is the most effective methodology there is for winning high value solution sales.  With the collective experience of more than 28,000 sellers and 50,000 deals we know the seven key competencies that make a sales professional a true Power Base Seller.


Are you a Power Base Seller - take our free assessment and we'll let you know how you stack up !


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Power Base Selling® is a registered trademark of Holden International LLC.  IF Associates Inc and IF Associates (UK) Ltd is a certified Holden International LLC delivery associate.