Data Exchange

Data Exchange is an independent software house specialising in the design and development of systems for the futures and options back office accounting market. To further strengthen their position in the turbulent financial services industry DESL commissioned Ian Farmer Associates to carry out a review of their business. The "deliverables" from the review included a two-year sales and marketing plan which Ian Farmer Associates gave DESL practical assistance in implementing. This has included proposal writing, designing and building a corporate presentation, a complete rewrite of the sales literature and implementation of a contact management, prospect tracking and direct mail database system.

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