Sales Tip No. 25 - Cold calling, no names policy?

Are you cold calling (yes many people still do it) or following up on leads or cleaning lists - but can't get hold of the right contact, especially when the target company has a "no names policy" on the switchboard?
 
Try this - it sounds counter productive but its not.  Do the research call and the sales call as two separate calls.
 
Call the target company's switchboard - in a  very friendly non threatening tone say "I wonder if you can help me, please do not put me through to any one, I do not want to talk to anyone.  I am sending an invite to a seminar to your [job title / description], who would that be please?".  Get the details, get off the phone, wait a couple of days and then call them (using your get past the gatekeeper techniques).  
 
If you want a white paper on calling for appointments, getting past gatekeepers - email me.

Posted in Weekly Sales Tips.

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