Case Studies
UUNET
UUNET, the world's largest business ISP, appointed Ian Farmer Associates to design and run a sales training programme for their international sales team. The team sell exclusively through channels and Ian Farmer Associates implemented a programme that enabled the sales team to develop skills to plan, control and motivate international indirect sales channels to exceed sales targets and increase market penetration.
Based on the success of this programme, Ian Farmer Associates then implemented an annual programme for telesales, account management, major account management, new business sales and sales management.
‘One of the most valuable things Ian has taught our team is "if you always do what you have always done, you will always get what you always got."
I know I can rely on Ian Farmer Associates training to stretch my people and motivate them to do things differently.’
Geoffrey Streetley, Business Development Director, Banner Business Supplies Ltd.