Case Studies

• Clark Whitehill
• Co-Cam Computer Services (UK) Ltd
• Data Exchange Systems Ltd
• Envoy Systems Ltd
• Lohmacs Limited
• Newtown Industrial Consultants
• Open Market UK Ltd
• Oracle Corporation
• RMS Ltd
• Sun Microsystems Ltd
• UUNET

Data Exchange

Data Exchange is an independent software house specialising in the design and development of systems for the futures and options back office accounting market. To further strengthen their position in the turbulent financial services industry DESL commissioned Ian Farmer Associates to carry out a review of their business. The "deliverables" from the review included a two-year sales and marketing plan which Ian Farmer Associates gave DESL practical assistance in implementing. This has included proposal writing, designing and building a corporate presentation, a complete rewrite of the sales literature and implementation of a contact management, prospect tracking and direct mail database system.

‘One of the most valuable things Ian has taught our team is "if you always do what you have always done, you will always get what you always got."
I know I can rely on Ian Farmer Associates training to stretch my people and motivate them to do things differently.’

Geoffrey Streetley, Business Development Director, Banner Business Supplies Ltd.